Wednesday, January 3, 2007
Walmart.com Launches New and Improved Web Site
by: shopwalmart
Wal-Mart Stores, Inc. announces the launch of the new and improved Walmart.com -- an extensive site redesign that will change the way millions of customers shop Wal-Mart online, now available at Walmart.com. The newly enhanced online store is one of the most dramatic, all-encompassing site redesigns in the online retail industry within the last several years. Also, it's part of Wal-Mart's larger commitment to upgrade a significant portion of its nationwide stores over the next year, and enhance the overall customer experience.
The site redesign is a sweeping overhaul that touches 1,000 categories and more than 2 million pages at Walmart.com, with dramatic new designs of the Home, Apparel and Electronics departments. It also includes the following upgrades and innovations:
- New Look & Feel - Features larger images, clean, bold design, and clear, crisp messages.
- Fewer Clicks - Allows for fewer than 4 clicks to product checkout from any starting point.
- Rich Interactive Content - Interactive elements on more than 5,000 site pages allow users to easily obtain information without going to another page. For example, a new "peel to reveal" function marries the online world with the way customers use traditional magazines by allowing them to click a "peel" option that reveals additional content.
- Smart Home & Apparel Solutions - Comprehensive home and apparel collections tell an inspiring story, and enable users to shop by room collection or apparel outfit.
- CNET Information - Industry-leading CNET buying guides were added so that customers can research information online and make more informed purchase decisions.
Prior to the site redesign, Walmart.com conducted a thorough customer research process, including eye-tracking studies, to better understand its online customers and ultimately deliver a superior online shopping experience. The results found that study participants dramatically improved their perception of the Wal-Mart brand when presented with visuals of the redesigned online store.
* Source: Gallup Consumer Trak, August 2006
About Wal-Mart Stores, Inc.
Every week, more than 176 million customers visit Wal-Mart stores, Supercenters, Neighborhood Markets, SAM'S CLUBs or a subsidiary location in 15 countries around the world. In each of the countries where Wal-Mart operates, the company and its Foundation are committed to a philosophy of operating globally and giving back locally. Wal-Mart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to these local communities.
Wal-Mart Stores, Inc. announces the launch of the new and improved Walmart.com -- an extensive site redesign that will change the way millions of customers shop Wal-Mart online, now available at Walmart.com. The newly enhanced online store is one of the most dramatic, all-encompassing site redesigns in the online retail industry within the last several years. Also, it's part of Wal-Mart's larger commitment to upgrade a significant portion of its nationwide stores over the next year, and enhance the overall customer experience.
- New Look & Feel - Features larger images, clean, bold design, and clear, crisp messages.
- Fewer Clicks - Allows for fewer than 4 clicks to product checkout from any starting point.
- Rich Interactive Content - Interactive elements on more than 5,000 site pages allow users to easily obtain information without going to another page. For example, a new "peel to reveal" function marries the online world with the way customers use traditional magazines by allowing them to click a "peel" option that reveals additional content.
- Smart Home & Apparel Solutions - Comprehensive home and apparel collections tell an inspiring story, and enable users to shop by room collection or apparel outfit.
- CNET Information - Industry-leading CNET buying guides were added so that customers can research information online and make more informed purchase decisions.
Prior to the site redesign, Walmart.com conducted a thorough customer research process, including eye-tracking studies, to better understand its online customers and ultimately deliver a superior online shopping experience. The results found that study participants dramatically improved their perception of the Wal-Mart brand when presented with visuals of the redesigned online store.
* Source: Gallup Consumer Trak, August 2006
About Wal-Mart Stores, Inc.
Every week, more than 176 million customers visit Wal-Mart stores, Supercenters, Neighborhood Markets, SAM'S CLUBs or a subsidiary location in 15 countries around the world. In each of the countries where Wal-Mart operates, the company and its Foundation are committed to a philosophy of operating globally and giving back locally. Wal-Mart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to these local communities.
